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Marketing Coordinator

Location: Irvine, CA
Date Posted: 11-02-2018
Job Summary:
The Public Sector Media Group, a division of 1105 Media, Inc., provides information, news, trends, and research to technology professionals in education and government. Our content platforms include print, digital, online, and a broad spectrum of marketing services.
We are currently seeking a Marketing Coordinator to support the Senior Manager, Marketing and Client Services by developing and executing direct marketing promotions for the Public Sector Media Group’s suite of lead generation campaigns as well as brand awareness and editorial initiatives. The Marketing Coordinator will manage a large, revolving portfolio of lead generation campaigns including webcasts, white papers, and other online products in addition to broader marketing campaigns within the Public Sector Media Group. 

Essential Job Functions:
  • Directly oversee a large portfolio of lead generation marketing campaigns
  • Develop and maintain an organized, strategic marketing plan for each campaign
    • Evaluate the success potential of programs based on historic data
    • Determine appropriate marketing creative, channels and frequency of promotional schedule
    • Organize marketing plan in a manageable, digestible format listing all pertinent data to simultaneously manage multiple campaigns
    • Identify appropriate audience to receive marketing messages
  • Develop and evaluate copy and creative for each campaign
    • Write compelling and relevant copy
    • Develop effective marketing creative using Dreamweaver and existing 1105 Media HTML templates
    • Ensure each marketing promotion is proofread and without error
    • Schedule and deliver complete email marketing packages (work order, list, creative) to the Promotions team to ensure timely email delivery
    • Collaborate with the 1105 Media Art team to create ROS banners and creative for specific campaigns
    • Deliver promotional copy to Ad Ops team for inclusion in e-newsletters
    • Optimize poor performing campaigns through copy, creative and list adjustment
  • Track and report on the success of all campaigns
    • Consistently meet client expectations by generating the expected number of qualified leads
    • Prepare and update campaign status reports
    • Prepare and communicate insightful analysis for weekly meetings
    • Maintain communication lines with the Senior Manager, Marketing and Client Services to ensure all programs are being monitored and given due diligence towards meeting client expectations and deadlines    
  • Assist with marketing editorial initiatives and brand awareness campaigns for the Education Technology Group brands: Campus Technology, THE Journal, and STEAM Universe
  • Optimize content on websites
  • Perform other duties as assigned, directed or requested

  • At least 1 year of administrative support/marketing role
  • Strong written and verbal communication skills
  • Excellent project management and organizational skills and ability to prioritize workload
  • Proficiency with all MS Office applications (Word, Excel, PowerPoint)
  • Strong interpersonal skills, detail oriented, organized
  • Excellent attention to detail
  • Superior multi-tasking ability

  • Bachelor’s degree in Journalism, Marketing, Communications, English or related field
  • Familiarity/comfort with web and campaign analytics is a plus
  • Experience with HTML, Dreamweaver and Photoshop is a plus
  • Business to Business (B2B) marketing experience

1105 Media, Inc. is a leading provider of integrated business-to-business information and media.  The markets we serve include Government, Education, Network & Enterprise Computing, Business Intelligence, HME Business, Mobility Management, School Planning & Management, College Planning & Management, Security Today, Occupational Health & Safety, and Environmental Protection.  Our products focus on technology products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters, seminars, conferences, executive summits, trade shows, training and courseware and web-based services. 1105 Media is based in Woodland Hills, CA with offices through the United States.
We offer a competitive salary and a comprehensive benefits package that includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off (PTO)/holiday plan.
We are proud to be an Equal Opportunity Employer
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