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Coordinator, Audience Development

Location: McLean, VA
Date Posted: 07-18-2018
Company Overview:
 
The Government Information Group, a division of 1105 Media, Inc., provides information, insight and analysis to the Government IT sector.  Content platforms include print, digital, online, events and a broad spectrum of marketing services.  
 
We are currently seeking a Coordinator, Audience Development to join the 1105 Media team. 
 
Job Summary:
 
The Coordinator, Audience Development will need to be a digital savvy marketing professional to help the Digital Programs & Demand Generation team run and fulfill the audience development component of demand generation campaigns. This is a great opportunity to work with a media organization with award-winning brands that is at the cutting edge of digital product development and audience acquisition strategies. 
 
As Coordinator, Audience Development you will work with the Manager, Audience Development to run a large, revolving portfolio of email marketing campaigns for our clients’ demand generation programs. The portfolio includes webcasts, custom media, research, reports, and other digital products focused on enterprise technology topics, targeting public sector and system integrator professionals.  Our clients represent a wide variety of technology companies from the Fortune 500 list.
 
 
Responsibilities:
  • Creating and delivering complete email promotional packages (database selection queries, HTML and text file creatives) to help engage our audience with our live webcasts and to drive users to download digital assets from our extensive media library of offerings
  • Scheduling, copywriting, editing, proofreading, and designing email promotions
  • Ensuring all marketing promotions are proofread and without error in the list work or creatives
  • Work with vendors, internal program managers, and close collaboration with our data services team on a consistent basis
  • Preparing and updating the promotional plan with campaign status & analytics daily (clicks, opt-outs, lead counts, etc.)
  • Plan, evaluate, and evolve your marketing strategies
 
 
Requirements:
 
  • Bachelor’s degree with at least 2+ years of marketing experience
  • Previous digital marketing experience, preferably in email marketing
  • Familiarity with web and digital media metrics/analytics concepts
  • Basic HTML skills
  • Intermediate proficiency with Excel and other Microsoft Office applications
  • Strong written and verbal communication skills
  • Must be very organized and detail oriented
  • Experience with Adobe Dreamweaver or Photoshop is a plus
 

Preferable
  • East Coast Time Zone or Business Hours East Coast/Remote Possibility


About Us

1105 MEDIA, INC. is a leading provider of integrated business-to-business information and media. The markets we serve include Government, Education, Network & Enterprise Computing, Business Intelligence, Security Today, Occupational Health & Safety, School Planning & Management, College Planning & Management, Environmental Protection, Mobility Management and HME Business. Our products focus on technology, products, policy, regulation, and news delivered through an assortment of media including print and online magazines, journals, and newsletters, seminars, conferences, executive summits, trade shows, training and courseware, and web-based services. 1105 Media is based in Chatsworth, CA, with offices throughout the United States. 

We offer a competitive salary and a comprehensive benefits package that includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off (PTO)/holiday plan.

We are proud to be an Equal Opportunity Employer.
 
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